Graciela Frecia is a multi-lingual international attorney with demonstrated accomplishments in international business, licensing, marketing and commercial transactions. Graciela focuses her practice on complex brand licensing matters, merchandise activations, events, retail operations, special programs and sponsorship agreements.
Graciela draws on her extensive corporate experience with The Coca-Cola Company, where she served for over twenty years as Senior Licensing and Marketing Counsel.
She brings to YK many years of experience as an efficient and creative problem-solver, comfortable with ambiguity, complexity and nuance. Able to quickly determine and understand corporate objectives and make bold decisions that balance business needs with risk mitigation in order to achieve the business end-goals.